Guccio Gucci, the founder of the famous Italian luxury brand Gucci, passed away in 1953. Following his death, the company went through a series of changes in leadership before settling on a new CEO.
Initially, Guccio’s sons took over the company. Aldo Gucci became the managing director while Rodolfo Gucci oversaw the production and design departments. The two brothers worked together for several years until a feud erupted between them.
The feud resulted in Aldo being convicted of tax evasion and imprisoned in 1986. Meanwhile, Rodolfo remained at the helm of the company until his death in 1983.
After Rodolfo’s death, Maurizio Gucci – his cousin – took over as CEO. However, he too ran into legal troubles and was forced to sell his shares in the company to Investcorp, a Bahrain-based investment firm.
Investcorp then appointed Domenico De Sole as CEO of Gucci in 1994. De Sole implemented significant changes that helped turn around the struggling brand. He focused on streamlining operations, cutting costs, and revamping marketing efforts.
Under De Sole’s leadership, Gucci experienced a remarkable transformation and became one of the most successful luxury brands in the world. In 1999, Gucci merged with French retail conglomerate Pinault-Printemps-Redoute (PPR) – now known as Kering – which further solidified its position in the fashion industry.
In conclusion, after Guccio’s passing, his sons initially took over before a family feud led to changes in leadership. Maurizio then briefly served as CEO before selling his shares to Investcorp who appointed Domenico De Sole as CEO and turned around the brand’s fortunes. Today, under Kering ownership, Gucci remains one of the most iconic luxury brands globally.
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Guccio Gucci, the founder of the iconic fashion house, Gucci, passed away in 1953. After his death, his sons Aldo, Vasco and Rodolfo took over the business. However, it was Aldo who emerged as the driving force behind the brand’s success.
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