When Coco Chanel, the iconic fashion designer, passed away in 1971, the question of who would take over her fashion house became a pressing concern. Chanel had revolutionized the fashion industry with her modern designs that prioritized comfort and functionality over the ornate and restrictive styles of the past. Her legacy was enormous, and finding someone to continue it was no easy task.
After Chanel’s death, her close friend and collaborator Jacques Polge took over as head perfumer for the brand. However, the role of creative director remained vacant for several years. In 1983, Karl Lagerfeld was appointed as the creative director of Chanel.
Lagerfeld was a German fashion designer who had made a name for himself in the industry with his avant-garde designs and eccentric personal style. He had previously worked for several other high-end fashion houses, including Fendi and Chloe. Lagerfeld’s appointment at Chanel marked a new era for the brand.
Under Lagerfeld’s leadership, Chanel continued to evolve while staying true to its roots. He introduced new materials and techniques while also paying homage to Coco Chanel’s classic designs. One of his most significant contributions was his revival of the interlocking CC logo that has become synonymous with the brand.
Lagerfeld also expanded Chanel’s product offerings beyond clothing and accessories. He launched a range of cosmetics and fragrances that have become some of the most popular products in their respective categories.
In addition to his work at Chanel, Lagerfeld was known for his provocative comments and larger-than-life personality. He often pushed boundaries in both his designs and personal life, making him a controversial figure in the industry.
Despite this controversy, Lagerfeld remained at the helm of Chanel until his death in 2019. Following his passing, Virginie Viard took over as creative director of Chanel. Viard had been Lagerfeld’s right-hand woman for many years and had worked closely with him on numerous collections.
Viard’s appointment marked the first time a woman had held the position of creative director at Chanel since Coco Chanel herself. She has continued to build on Lagerfeld’s legacy while also infusing her own unique style into the brand.
In conclusion, Coco Chanel’s death left a void in the fashion industry that was eventually filled by Karl Lagerfeld. Lagerfeld’s contributions to Chanel were significant, and his influence can still be seen in the brand today. Following his passing, Virginie Viard has taken over as creative director and is continuing to shape the future of this iconic fashion house.