The death of fashion icon Coco Chanel was a significant loss to the industry. After she passed away, it left many wondering who would take over her fashion empire. Chanel was a woman ahead of her time, and she had built a brand that was recognized globally for its elegance and sophistication.
The Early Days of Chanel
Born in 1883 in Saumur, France, Gabrielle Bonheur “Coco” Chanel was an orphan by the age of 12. She started her career as a seamstress and later became a cabaret singer before opening her first boutique in 1910. Her designs were revolutionary for the time and were heavily influenced by men’s clothing.
Chanel’s Legacy
Chanel’s legacy lives on today through her iconic designs such as the little black dress, quilted handbag, and tweed suits. The brand has continued to thrive even after her death in 1971.
The Battle for Control
After Chanel’s death, control of the company went to Pierre Wertheimer, who had helped finance the brand in its early days. However, there were disputes over who really owned the rights to the Chanel name. In 1983, Alain Wertheimer (Pierre’s son) took over as CEO of Chanel.
The Karl Lagerfeld Era
In 1983, Karl Lagerfeld became creative director at Chanel and held the position until his death in 2019. Lagerfeld brought his own unique style to the brand while still honoring its heritage. Under his leadership, Chanel continued to be one of the most influential fashion houses in the world.
Chanel Today
Today, Chanel is still owned by the Wertheimer family and continues to be one of the most successful luxury brands in the world. The company has expanded its product line to include cosmetics, fragrances, and watches.
- In 2018, Chanel reported revenue of $11.1 billion.
- The brand has over 190 boutiques worldwide.
- Chanel is known for its timeless designs and high-quality craftsmanship.
Conclusion
In conclusion, the battle for control of Chanel after Coco’s death was a complicated one. However, the brand has continued to thrive under the leadership of talented individuals such as Karl Lagerfeld. Today, Chanel remains one of the most recognizable names in fashion and is synonymous with elegance and sophistication.