Diet Prada is a popular Instagram account that calls out fashion brands and designers for copying the work of others. The account has gained a massive following over the years and has become a powerful force in the fashion industry. But who started Diet Prada?
The duo behind the account is Tony Liu and Lindsey Schuyler. They met while working at a luxury fashion brand in New York City and bonded over their shared frustration with the lack of originality in the industry. They started Diet Prada in 2014 as a way to call out copycats and hold designers accountable for their actions.
How did Diet Prada get its name?
The name “Diet Prada” is a play on words of the popular weight-loss program, “diet pill”. The founders chose this name because they wanted to convey that their mission was to slim down the number of copycats in the fashion industry.
What kind of content does Diet Prada post?
Diet Prada posts side-by-side comparisons of designer pieces that appear to be copied from other designers or artists. They also call out brands for cultural appropriation, racism, and other unethical practices in the fashion industry.
- The account has called out major fashion houses like Gucci, Versace, and Dolce & Gabbana for copying designs from smaller brands or independent designers.
- Diet Prada has also highlighted instances where high-end brands have appropriated traditional clothing or cultural symbols without proper credit or compensation.
- In addition to calling out copycats, Diet Prada has used its platform to promote diversity and inclusion in the fashion industry.
Why is Diet Prada important?
Diet Prada’s influence extends far beyond social media. The account has become a watchdog for originality and ethics in an industry that often prioritizes profit over creativity. By calling out copycats and unethical practices, Diet Prada has sparked important conversations about the role of fashion in society.
The impact of Diet Prada on the fashion industry
Since its inception, Diet Prada has become a powerful force in the fashion industry. The account has been featured in major publications like Vogue, The New York Times, and Business of Fashion. It has also inspired other Instagram accounts to follow its lead and call out copycats.
Diet Prada’s influence extends beyond social media. In 2018, the brand Aritzia was accused of copying a design from a small independent brand called Tuesday Bassen.
After Bassen posted about the incident on Instagram, Diet Prada picked up the story and shared it with their followers. As a result of the public pressure generated by Diet Prada and others, Aritzia apologized to Bassen and pulled the copied design from their website.
Final thoughts
Diet Prada has become a powerful voice in the fashion industry, calling out copycats and promoting originality and ethics. The account’s impact extends far beyond social media, inspiring important conversations about the role of fashion in society. As long as designers continue to copy each other without consequence or credit, Diet Prada’s mission remains as important as ever.