Are you a fan of Gucci’s latest commercial and wondering who sings the catchy tune in the background? Look no further, as we’ve got all the details for you right here!
Firstly, let’s set the scene. The Gucci commercial in question is titled ‘The Ritual’, and it features various models dressed in Gucci clothing and accessories as they dance around a banquet table. The song that plays during this scene is an upbeat, electro-pop tune that perfectly complements the energetic movements of the models.
So, who is responsible for creating this infectious track? The artist behind the song is none other than Scottish DJ and producer, SOPHIE. Known for her unique blend of pop and electronic music, SOPHIE has been making waves in the music industry since her debut single ‘Nothing More to Say’ was released in 2013.
Now, let’s dive into some more details about SOPHIE’s background and career. Born Sophie Xeon in Glasgow, Scotland in 1986, she began making music at a young age and eventually moved to London to pursue her passion full-time. In 2015, she released her debut album ‘Product’, which featured hit singles like ‘Lemonade’ and ‘Hard’.
Since then, SOPHIE has continued to release critically acclaimed music and collaborate with some of the biggest names in the industry. She co-produced several tracks on Madonna’s 2015 album ‘Rebel Heart’, including the singles ‘Bitch I’m Madonna’ and ‘Living for Love’. She also worked with Charli XCX on her EP ‘Vroom Vroom’ and produced several tracks on Vince Staples’ album ‘Big Fish Theory’.
Aside from her impressive discography, SOPHIE is also known for her innovative live performances that incorporate elements like live mixing, vocal manipulation, and intricate lighting design. Her shows have been praised by critics for their high-energy atmosphere and boundary-pushing creativity.
In conclusion, the song in the Gucci commercial is ‘Bipp’ by SOPHIE. If you’re a fan of catchy, upbeat electronic music with a pop sensibility, then be sure to check out more of SOPHIE’s work. With her impressive talent and unique style, she’s definitely one to watch in the music industry.
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