The ‘Who Shot Gucci Campaign?’ is a popular campaign that has taken the fashion industry by storm. It was launched in 2018 and has since then garnered a lot of attention from fashion enthusiasts and critics alike.
What is the ‘Who Shot Gucci Campaign’?
The campaign was launched to celebrate Gucci’s Spring/Summer 2019 collection. It features a series of photographs that have been shot by various photographers from around the world. The aim of the campaign was to showcase the collection in an innovative and creative way.
Why is it called ‘Who Shot Gucci’?
The name of the campaign is a play on words. The word ‘shot’ refers to both photography and being shot with a gun. The name implies that someone has shot Gucci, but it’s up to the viewer to decide who that might be.
How were the photographs shot?
Each photographer was given complete creative freedom to shoot the collection in their own unique way. The result is a series of photographs that are diverse in style and tone. Some are bright and colorful while others are dark and moody.
- Inez & Vinoodh shot their photos in Los Angeles, featuring models wearing oversized glasses, bold prints, and chunky jewelry.
- Glen Luchford shot his photos in Rome, featuring models posing in front of ancient ruins, wearing colorful prints and flowing dresses.
- Ari Marcopoulos shot his photos in New York City, featuring models wearing vibrant colors against gritty city backdrops.
What was the response to the campaign?
The ‘Who Shot Gucci Campaign?’ received widespread acclaim from both fashion critics and fans. Many praised Gucci for its innovative approach to showcasing its collection through photography.
The Bottom Line
The ‘Who Shot Gucci Campaign?’ is a prime example of how fashion brands can use innovative campaigns to showcase their collections in unique and creative ways. With its diverse range of photographs shot by various photographers, the campaign succeeds in capturing the essence of Gucci’s Spring/Summer 2019 collection.
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