Versace is a luxury fashion brand that has been around for over 40 years. Founded by Gianni Versace in 1978, the brand quickly became known for its bold and opulent designs. However, following Gianni’s tragic death in 1997, the question of who would run Versace became a pressing concern.
After Gianni’s passing, his sister Donatella Versace took over as creative director of the brand. Donatella had worked closely with her brother for many years and was already heavily involved in the design process. Under her leadership, Versace continued to thrive and expand into new markets.
In addition to Donatella, Gianni’s older brother Santo also became involved in the management of the company. With a background in business and finance, Santo was well-suited to handle the financial side of things while Donatella focused on design.
Together, Donatella and Santo have successfully managed Versace through some challenging times. In 2018, they sold a majority stake in the company to Michael Kors Holdings (now Capri Holdings Limited) for $2.1 billion. While some fans were skeptical about what this would mean for the future of the brand, Donatella assured them that she would remain at the helm.
Since then, Versace has continued to thrive under its new ownership. The brand has expanded into new markets such as China and continues to be a favorite among celebrities and fashion enthusiasts alike.
One thing that sets Versace apart from other luxury brands is its bold aesthetic. The brand is known for its use of bright colors, bold patterns, and daring designs. This aesthetic has become synonymous with the Versace name and is one reason why it continues to stand out in an increasingly crowded market.
In recent years, Versace has also made strides towards sustainability. The brand has launched initiatives such as “Versace V-xtreme” which focuses on using sustainable materials and reducing waste. This is an important step for a brand that has historically been associated with excess and opulence.
In conclusion, while Gianni Versace may no longer be with us, his legacy lives on through the brand he created. With Donatella and Santo at the helm, Versace continues to push boundaries and remain relevant in an ever-changing industry. From its bold designs to its commitment to sustainability, Versace is a brand that is sure to continue making waves for years to come.