Who Runs Versace?

Versace is one of the most renowned fashion brands across the globe, known for its luxury and high-end designs. But do you know who runs this iconic brand? In this article, we will take a closer look at the people behind the Versace empire.

Gianni Versace – The Founder

Gianni Versace was the man who founded the brand in 1978. Born in Reggio Calabria, Italy, in 1946, he started his career as a fashion designer working for various brands before launching his own label. He established Versace with his brother Santo and sister Donatella.

Gianni was known for his bold designs that featured bright colors, intricate patterns, and daring cuts. He dressed some of the biggest names in Hollywood, including Madonna, Elton John, and Princess Diana. Unfortunately, Gianni was murdered outside his Miami Beach mansion in 1997.

Santo Versace – The Chairman

Santo Versace is Gianni’s older brother who has been running the company since his brother’s untimely death. He serves as the chairman of Versace’s board of directors and is responsible for overseeing the brand’s international expansion.

Under Santo’s leadership, Versace has expanded its product line to include home furnishings and luxury hotels. He has also been instrumental in forming partnerships with other luxury brands such as Lamborghini and Mercedes-Benz.

Donatella Versace – The Creative Director

Donatella is Gianni’s younger sister and one of the most recognizable faces of Versace. She joined her brother’s brand at a young age and quickly rose through the ranks to become its creative director.

Donatella is known for her edgy designs that incorporate elements such as metal mesh and leather into haute couture pieces. She has also collaborated with other high-profile designers such as Karl Lagerfeld and H&M.

Allegra Versace – The Heiress

Allegra Versace is Gianni’s niece and the daughter of Donatella. She inherited 50% of the company after her uncle’s death and has since become one of the wealthiest women in Italy.

While Allegra doesn’t have an active role in running the company, she does hold a seat on Versace’s board of directors. She is known for her philanthropic work, supporting causes such as AIDS research and Italian cultural heritage.

Conclusion

In conclusion, Versace is a family-run business that has been passed down through generations. From its founder Gianni to its current chairman Santo, creative director Donatella, and heiress Allegra – each member has played a crucial role in shaping the brand into what it is today. With their continued efforts and innovative designs, we can expect to see Versace continue to dominate the fashion world for years to come.