Who Replaced Karl Lagerfeld at Chanel?

After the passing of Karl Lagerfeld, there was a lot of speculation about who would take over as the creative director of Chanel. Karl Lagerfeld had been at the helm of Chanel for over 30 years and had established himself as one of the most influential designers in the fashion industry. However, in February 2019, it was announced that Virginie Viard would be taking over as the new creative director of Chanel.

Who is Virginie Viard?

Virginie Viard is a French fashion designer who has been working at Chanel for over 30 years. She started as an intern at Chanel in 1987 and worked her way up through the ranks. She has worked closely with Karl Lagerfeld for many years and was his right-hand woman at Chanel.

The Transition

The transition from Karl Lagerfeld to Virginie Viard was seamless. Viard had already been working closely with Lagerfeld for many years and knew his vision for the brand inside out. She had even taken Lagerfeld’s place on a couple of occasions when he was unable to attend events.

Viard’s First Collection

Viard’s first collection for Chanel was showcased during Paris Fashion Week in October 2019. The collection was met with critical acclaim and showed that Viard was more than capable of carrying on Lagerfeld’s legacy.

Viard’s Vision

Viard has said that she wants to continue Karl Lagerfeld’s vision for Chanel while also putting her own stamp on the brand. She has stated that she wants to focus on creating timeless pieces that can be worn again and again, rather than creating pieces that are only fashionable for one season.

  • Viard is also interested in sustainability and has said that she wants to make sure that Chanel is doing its part to reduce its carbon footprint.
  • She has said that she wants to create more gender-neutral pieces, which is in line with the current trend towards genderless fashion.
  • Viard has also expressed an interest in collaborating with artists and musicians to bring new ideas and perspectives to the brand.

The Future of Chanel

It’s clear that Virginie Viard is the perfect person to take over from Karl Lagerfeld at Chanel. She has a deep understanding of the brand and its history, but she also has a fresh perspective that will help the brand continue to evolve. With Viard at the helm, we can expect Chanel to continue to be one of the most iconic and influential fashion brands in the world.