Who Owns Versace Jeans Couture?

Who Owns Versace Jeans Couture?

When it comes to fashion, Versace is a name that needs no introduction. The Italian fashion house is known for its luxurious designs and high-quality products.

One of the many lines produced by the brand is Versace Jeans Couture, which has gained a significant following over the years. However, many people are still unsure about who owns this particular line of clothing.

The History of Versace Jeans Couture

Versace Jeans Couture was launched in 1989 as a diffusion line from the main Versace brand. The aim was to create a more affordable line of clothing that would appeal to a wider audience without compromising on quality. Over the years, the line has evolved and undergone several changes to its aesthetic and branding.

In 1994, Gianni Versace sold 20% of his company to an American group called Blackstone. Four years later, Gianni was tragically murdered outside his Miami home. His sister Donatella took over as creative director of the company and has since been responsible for overseeing all aspects of design and production.

Who Owns Versace?

In 2018, Michael Kors Holdings Limited bought the entire Versace company for $2.12 billion. This acquisition included all aspects of the business, including its various lines such as Versus and Versace Home Collection.

Although Michael Kors Holdings Limited now owns the entire brand, Donatella still acts as creative director and maintains a significant role in shaping the direction of the company.

Conclusion

In summary, while Gianni Versace originally founded both the main brand and its diffusion lines such as Versace Jeans Couture, Michael Kors Holdings Limited now owns all aspects of the company. Nevertheless, Donatella Versace continues to play a significant role in the design and production of all Versace lines.

Now that you know who owns Versace Jeans Couture, you can wear your favorite pieces with pride and knowledge of the brand’s history and ownership structure.