Versace is a world-renowned luxury fashion brand that has been in the industry for over four decades. The Italian fashion house is known for its flamboyant and glamorous designs that scream opulence. Versace has dabbled in various product lines over the years, including watches.
One of their most popular watch collections is the Versus Versace line. But who makes Versus Versace watches? Let’s find out.
The Beginnings of Versus Versace Watches
Versus Versace was created by Gianni Versace, the founder of the brand, in 1989. It was initially launched as a diffusion line to cater to a younger audience with more affordable prices than the mainline collection. The brand’s signature style was “rock-chic,” with lots of leather, studs, and bold logos.
It wasn’t until 2004 that Versus Versace branched out into watchmaking. They partnered with Timex Group Luxury Division, a subsidiary of Timex Group, which is one of the largest watch manufacturers in the world.
Who Makes Versus Versace Watches?
Although Timex Group Luxury Division manufactures and distributes Versus Versace watches worldwide, all design and creative work are done by the in-house design team at Versace. The team works closely with Timex Group Luxury Division to ensure that every watch reflects the glamour and edginess that the brand stands for.
Timex Group Luxury Division has been making watches for over 160 years and has an excellent reputation in the industry for producing high-quality timepieces. They are responsible for manufacturing some other well-known luxury brands such as Salvatore Ferragamo, Nautica, and Ted Baker London.
The Design Process
The design process for each new collection of watches starts with a brainstorming session between the design teams at both companies. They discuss current trends, materials, and colors that would fit with the brand’s overall aesthetic. Once they have agreed on a concept, the in-house design team at Versace creates sketches and 3D renders of the watch.
The sketches are then sent to Timex Group Luxury Division’s manufacturing facilities in Switzerland. The Swiss facility is responsible for creating prototypes and samples of each watch. The prototypes are then sent back to Versace’s headquarters in Italy for final approval.
The Production Process
Once the final designs have been approved, mass production begins at Timex Group Luxury Division’s manufacturing facilities. Each watch is hand-assembled by skilled craftsmen and goes through rigorous quality control tests before being shipped out to retailers.
Conclusion
In conclusion, Versus Versace watches are manufactured by Timex Group Luxury Division but designed by the in-house design team at Versace. The collaboration between these two companies has resulted in a collection of watches that embodies the brand’s signature style of glamour and edginess. With over 160 years of experience in watchmaking, Timex Group Luxury Division ensures that every watch is crafted to perfection.