Are you a fashion enthusiast or someone who loves to keep up with the latest trends? If so, you must have come across Versus Versace.
This Italian luxury fashion brand has been making waves in the industry for years, and it’s not hard to see why. But who exactly makes Versus Versace? Let’s dive in.
The History of Versus Versace
Versus Versace was founded in 1989 by Gianni Versace, an Italian fashion designer known for his glamorous designs and flamboyant personality. The brand was created as a diffusion line of the main Versace label, Targeting a younger audience with more affordable prices.
The first collection was launched in 1990, and it was an instant success. The combination of Gianni’s signature bold prints and flashy designs with a more youthful and edgy twist proved to be a winning formula. Over the years, the brand continued to evolve, collaborating with various designers such as Christopher Kane and J.W Anderson.
Who Makes Versus Versace Today?
In 1997, Gianni was tragically murdered outside his Miami Beach home, leaving behind a fashion empire that included both the main Versace label and its diffusion lines. After his death, his siblings took over the business, with Donatella becoming the creative director of both brands.
Today, Donatella still oversees both labels but has entrusted Anthony Vaccarello with the role of creative director for Versus Versace. Vaccarello is a Belgian-Italian designer who has worked for major fashion houses such as Fendi and Chanel before launching his own eponymous label in 2008.
Under Vaccarello’s leadership, Versus Versace has continued to push boundaries with its daring designs and collaborations with pop culture icons such as Zayn Malik and Hailey Baldwin. The brand is known for its rock-and-roll aesthetic, incorporating leather, studs, and bold prints into its collections.
The Future of Versus Versace
Despite the challenges faced by the fashion industry in recent years, Versus Versace remains a force to be reckoned with. The brand has expanded its reach through e-commerce and social media, and is constantly innovating to stay ahead of the curve.
In 2018, Versus Versace announced that it would be taking a different approach to its runway shows, opting for a seasonless format that allows for more flexibility and creativity. This move reflects the brand’s commitment to staying relevant in an ever-changing industry.
In conclusion, who makes Versus Versace? While the brand was founded by Gianni Versace, today it is overseen by Donatella Versace and creative director Anthony Vaccarello. With its edgy designs and commitment to innovation, Versus Versace is sure to continue making waves in the fashion world for years to come.
- Gianni Versace – Founder of Versus Versace
- Donatella Versace – Creative Director of both main label and diffusion lines including Versus
- Anthony Vaccarello – Current Creative Director of