When it comes to luxury watches, Chanel is a brand that needs no introduction. The French fashion house has been making exquisite timepieces for over three decades and has gained a reputation for producing some of the most beautiful watches in the market.
However, have you ever wondered who makes Chanel watch movement? In this article, we will delve into the intricacies of Chanel watchmaking and answer this question.
The Beginnings of Chanel Watchmaking
Chanel entered the world of watchmaking in 1987 when they launched their first collection of watches. The watches were an instant success and were praised for their elegant designs and high-quality craftsmanship. However, at that time, the brand did not have its own watchmaking facilities.
Chanel’s Partnership with Swiss Watchmaker
To produce its watches, Chanel partnered with Swiss watchmaker Audemars Piguet Renaud et Papi (APRP). APRP is a company that specializes in creating high-end watch movements and complications for luxury brands. It was founded in 1986 by three master watchmakers and quickly gained a reputation for producing some of the most intricate movements in the industry.
Chanel’s partnership with APRP allowed them to access some of the best watchmaking technology available in Switzerland. APRP was responsible for creating the movements used in many of Chanel’s early watches.
Chanel’s Acquisition of Swiss Watchmaker
In 1998, Chanel acquired APRP and integrated it into its own company structure. This acquisition allowed Chanel to take full control over its watchmaking process and ensure that all its watches are made to the highest standards.
Today, Chanel has its own dedicated watchmaking facilities in Switzerland where it produces all its movements in-house. The brand has invested heavily in research and development to create innovative movements that match its unique design aesthetic.
Chanel Watch Movements
Chanel’s watch movements are known for their precision and reliability. The brand produces a range of movements, including quartz and mechanical movements.
Quartz Movements
Chanel’s quartz movements are made in-house and are known for their accuracy. These movements use a battery-powered oscillator to keep time, making them more reliable than traditional mechanical movements.
Mechanical Movements
Chanel also produces a range of mechanical movements that are made in-house. These movements use a complex system of gears and springs to keep time, giving them a unique ticking sound that is characteristic of mechanical watches.
In Conclusion
So, who makes Chanel watch movement? The answer is simple – Chanel itself!
The brand has come a long way since its early days of partnership with APRP and now produces all its watch movements in-house. This level of control over the manufacturing process allows Chanel to ensure that all its watches are made to the highest standards and match its unique design aesthetic.
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The Beginnings of Chanel Watches
Chanel started making watches in 1987 when the brand’s chairman, Alain Wertheimer, decided that it was time for Chanel to enter the watchmaking industry.
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