Versace is one of the most prestigious fashion houses in the world, known for their luxurious and glamorous designs. One of their most iconic creations is the Versace Chain Reaction, a sneaker that has taken the fashion industry by storm. But who exactly is responsible for this masterpiece?
The Designer
The Versace Chain Reaction was designed by Salehe Bembury, who was the head of sneakers and men’s footwear at Versace at the time of its creation. Bembury is a highly talented designer who has worked with several other fashion brands in the past, such as Cole Haan and Greats. He was hired by Versace in 2017 to help revamp their men’s footwear line.
The Inspiration
Bembury drew inspiration from several sources when designing the Versace Chain Reaction. The sneaker features a chunky sole that was inspired by vintage sneakers from the 90s, while its intricate upper design takes cues from traditional chain-link jewelry. The sneaker also features various materials such as mesh, suede, and leather which add to its unique design.
The Debut
The Versace Chain Reaction made its debut during the brand’s Spring/Summer 2018 runway show in Milan. The sneaker immediately caught the attention of fashion enthusiasts and was praised for its innovative design and eye-catching aesthetics.
The Popularity
Since its debut, the Versace Chain Reaction has become one of the most sought-after sneakers in the market. It has been worn by several celebrities such as Drake, 2 Chainz, and Migos which has only added to its popularity. The sneaker has also been released in several colorways and collaborations with other brands such as Kith.
The Legacy
The Versace Chain Reaction has undoubtedly left a lasting impact on the fashion industry. Its unique design and popularity have inspired other brands to create their own chunky sneakers, thus making it a trendsetter. It has also cemented Versace’s position as a brand that is not afraid to take risks and push boundaries with their designs.
In conclusion, the Versace Chain Reaction is a testament to the creativity and innovation of Salehe Bembury, who designed a sneaker that has become an icon in the fashion world. Its popularity and legacy will undoubtedly continue to inspire designers and fashion enthusiasts for years to come.