Have you ever wondered who made the iconic Hermes logo? The French luxury brand is known for its high-end fashion and accessories, but their logo has become just as recognizable as their products. In this article, we’ll dive into the history of the Hermes logo and the designer behind it.
The Origins of Hermes
Hermes was founded in Paris in 1837 by Thierry Hermes. Originally, the company specialized in crafting saddles and harnesses for horses.
Over time, they expanded their offerings to include leather goods, clothing, and luxury accessories. Today, Hermes is known worldwide for its timeless designs and unparalleled craftsmanship.
The Logo’s Evolution
The first version of the Hermes logo was created in 1950 by graphic designer Alfred de Dreux. It featured a Duc carriage with a horse that was pulling it. This design was used until 1971 when it was replaced by a simplified version featuring just the carriage without the horse.
In 1978, graphic designer Philippe Apeloig was commissioned to update the logo once again. He simplified it even further by removing the carriage altogether and using just an italicized font with “Hermes” written in all caps.
The Designer Behind the Logo
Philippe Apeloig is a renowned French graphic designer who has worked with numerous high-profile clients such as Yves Saint Laurent, Cartier, and Le Louvre Museum. He studied at Ecole Nationale Superieure des Arts Decoratifs in Paris before working for several design studios including M&Co in New York City.
Apeloig’s minimalist approach to design has made him famous worldwide. He has won numerous awards for his work including two gold medals from the Art Directors Club of New York.
Conclusion
In conclusion, while Alfred de Dreux may have created the original version of the Hermes logo, it was Philippe Apeloig who simplified it into the iconic design we know today. His minimalist approach perfectly captures the sophistication and elegance of the Hermes brand. The logo has become a symbol of luxury and timeless design, just like the products that Hermes creates.
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