Gianni Versace, the founder of the luxury fashion brand Versace, was an Italian fashion designer who became a prominent figure in the fashion industry during the 1980s and 1990s. After his untimely death in 1997, his legacy has been carried forward by his sister Donatella Versace, who has been serving as the Chief Creative Officer of Versace since then. But there is one executive who has been instrumental in taking Versace to new heights of success – Jonathan Akeroyd.
Jonathan Akeroyd is a British executive who has been serving as the CEO of Versace since 2016. He previously worked as the CEO of Alexander McQueen for over a decade and played a crucial role in establishing the brand as a leading luxury fashion house. With his extensive experience and expertise in the fashion industry, Akeroyd was appointed to lead Versace’s global expansion strategy and drive growth for the brand.
Under Akeroyd’s leadership, Versace has seen significant growth in its sales and profitability. He has implemented several strategic initiatives that have helped the brand expand its reach globally and tap into new markets. Versace’s revenue grew by 17% in 2018, which is a testament to Akeroyd’s vision and leadership.
Akeroyd’s focus on innovation and digital transformation has also been instrumental in driving growth for the brand. He understands that today’s consumers are tech-savvy and prefer to shop online, which is why he has invested heavily in e-commerce initiatives to make it easier for customers to access Versace products online. In fact, he has set a Target of achieving 15% of total sales through e-commerce channels by 2020.
Apart from his business acumen, Akeroyd is also known for his people skills. He values creativity and innovation and encourages employees to think outside the box. He has fostered a culture of collaboration and teamwork at Versace, which has helped drive innovation and growth.
In conclusion, Jonathan Akeroyd is an experienced and visionary executive who has been instrumental in driving growth for Versace. His focus on innovation, digital transformation, and people management has helped the brand expand its reach globally and tap into new markets. With Akeroyd at the helm, Versace is poised for even greater success in the future.