Who Is the Target Market for Louis Vuitton?

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Louis Vuitton is a luxury fashion brand that has been around for over 150 years. Its iconic monogrammed bags and luggage are recognized worldwide, and the brand is synonymous with luxury and exclusivity.

But who is the Target market for Louis Vuitton? Let’s take a closer look.

History of Louis Vuitton

Louis Vuitton was founded in 1854 in Paris, France. The brand started as a maker of high-quality luggage and travel accessories. Over time, Louis Vuitton expanded its product line to include handbags, clothing, shoes, jewelry, and other luxury goods.

Louis Vuitton’s Target Market

The Target market for Louis Vuitton is primarily affluent consumers who value exclusivity, quality, and status. These consumers are typically in the upper socio-economic class, with high levels of disposable income.

Age Group

Louis Vuitton’s Target market consists mainly of individuals aged 25 to 50 years old. This age group is typically established in their careers and has higher levels of disposable income to spend on luxury goods.

Gender

While Louis Vuitton offers products for both men and women, the brand’s Target market skews slightly towards women. Women account for approximately 60% of the brand’s customer base.

Geographic Location

Louis Vuitton’s Target market is global. The brand has a strong presence in major cities around the world such as Paris, New York City, London, Tokyo, and Hong Kong.

Psychographic Profile of Louis Vuitton Customers

In addition to demographic factors such as age and gender, Louis Vuitton’s Target market has certain psychographic characteristics that make them more likely to purchase luxury goods from the brand. These characteristics include:

Exclusivity

Louis Vuitton customers value exclusivity and uniqueness. They are willing to pay a premium for a product that is not widely available and that sets them apart from others.

Quality

Louis Vuitton customers place a high value on quality. They are willing to pay more for a product that is well-made and will last for years.

Status

Louis Vuitton customers also value status. Owning a Louis Vuitton product is a symbol of wealth and success, and it communicates to others that the owner has achieved a certain level of prestige.

Conclusion

In conclusion, Louis Vuitton’s Target market consists of affluent consumers who value exclusivity, quality, and status. The brand’s products are aimed at individuals aged 25 to 50 years old, with a slight skew towards women.

Louis Vuitton’s global presence means that its Target market can be found in major cities around the world. Ultimately, Louis Vuitton’s Target market is made up of individuals who are willing to pay more for luxury goods in exchange for exclusivity, quality, and status.

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