Who Is the Real Versace?

Gianni Versace was a renowned Italian fashion designer who founded the iconic fashion house, Versace. Despite his tragic death in 1997, the brand still thrives today under the leadership of his family.

But who exactly was the real Versace? Let’s find out.

Early Life

Born on December 2, 1946, in Reggio Calabria, Italy, Gianni Versace grew up in a family of dressmakers. His mother worked as a seamstress and his father owned a tailoring shop. This early exposure to fashion inspired Gianni to pursue a career in design.

Career Beginnings

At the age of 25, Gianni moved to Milan to start his career in fashion. He began working for various designers and eventually landed a job at Genny where he designed their knitwear collection. In 1978, he launched his own brand called Gianni Versace Donna.

The Rise of Versace

Versace quickly became known for its bold designs and use of vibrant colors and prints. The brand gained widespread popularity in the 1980s and early 1990s thanks to its association with celebrities like Princess Diana and Madonna. The iconic Medusa logo also became synonymous with the brand during this time.

The Tragic End

In 1997, Gianni Versace was tragically murdered outside of his Miami Beach home by serial killer Andrew Cunanan. His death shocked the fashion world and left many wondering what would become of his beloved brand.

The Legacy Lives On

Following Gianni’s death, his sister Donatella took over as creative director of Versace. She continued to uphold her brother’s legacy by designing bold collections that showcased the brand’s signature style. Today, Versace is still one of the most iconic fashion houses in the world and continues to be a favorite among celebrities and fashion enthusiasts alike.

Conclusion

Gianni Versace was a visionary designer who revolutionized the fashion industry with his bold designs and use of color and print. His tragic death may have cut his career short, but his legacy lives on through his beloved brand.