Versace is a well-known luxury fashion brand that has been around since 1978. One of the most recognizable aspects of the brand is its logo, which features a head with long hair and a crown.
But who exactly is the person on the Versace logo? Let’s delve into the history and meaning behind this iconic emblem.
The Inspiration Behind The Logo
The inspiration for the Versace logo comes from ancient Greek mythology. Gianni Versace, the founder of the brand, was fascinated by Greek mythology and often incorporated it into his designs. The person on the logo is actually Medusa, one of the most famous figures in Greek mythology.
Medusa was a Gorgon, a creature with snakes for hair. According to legend, anyone who looked at her face would be turned to stone. She was eventually slain by Perseus, who used her head as a weapon in battle.
Why Medusa?
So why did Gianni Versace choose Medusa as his logo? For one thing, she embodies power and strength.
In Greek mythology, she was a fearsome creature that struck fear into the hearts of those who saw her. By using her as his emblem, Gianni Versace was communicating that his brand was just as powerful and intimidating.
Additionally, Medusa has long been associated with beauty. Despite her terrifying appearance, many artists throughout history have depicted her as an attractive woman. This duality fits perfectly with the Versace brand’s focus on both beauty and power.
The Evolution Of The Logo
Over time, the Versace logo has evolved slightly from its original design. The head remains largely unchanged, but other elements have been added or modified depending on what collection or product line it is being used for.
For example, sometimes there are additional elements added to the crown such as jewels or stars. Other times, the head is surrounded by a laurel wreath or other decorative elements. Regardless of these variations, the Medusa head remains the central focus of the Versace logo.
In Conclusion
In conclusion, the person on the Versace logo is none other than Medusa, one of the most famous figures in Greek mythology. Gianni Versace chose her as his emblem because she embodies both power and beauty, two qualities that are central to his brand. While the logo has evolved over time, it remains instantly recognizable around the world as a symbol of luxury and style.