Prada, the Italian luxury fashion house, has recently announced their new face for the brand. The new face of Prada is none other than American actress and activist, Yara Shahidi.
Who is Yara Shahidi?
Yara Shahidi is a 21-year-old American actress who gained popularity for her role as Zoey Johnson in the series “Black-ish”. She has also starred in its spin-off series “Grown-ish”.
Apart from acting, Yara is also an activist who uses her platform to speak on issues such as feminism, race, and social justice. She has been recognized for her activism by being named to Forbes’ 30 Under 30 list in 2020.
Why did Prada choose Yara Shahidi?
Prada’s decision to choose Yara Shahidi as their new face comes as no surprise given her immense talent and dedication to social causes. In a statement released by Prada, they praised Yara’s “intellectually curious and independent nature” which aligns with the brand’s values of innovation and individuality.
What does this mean for Prada?
Choosing Yara Shahidi as their new face marks a significant shift for Prada towards inclusivity and diversity. In recent years, the fashion industry has been criticized for its lack of diversity and representation. By choosing a young woman of color who represents intelligence, activism, and individuality, Prada is taking steps towards addressing this issue.
What can we expect from Yara’s collaboration with Prada?
As the new face of Prada, we can expect to see Yara in various ad campaigns and events for the brand. However, given her activism background and commitment to social causes, it wouldn’t be surprising if she uses this opportunity to push for more inclusivity within the fashion industry.
Conclusion
Prada’s decision to choose Yara Shahidi as their new face is a refreshing change for the fashion industry. It sends a message of inclusivity and diversity and marks a significant shift towards addressing the issue of representation within the industry. We can’t wait to see what Yara’s collaboration with Prada brings and how it contributes to the ongoing conversation on inclusivity in fashion.