Who Is the New Designer for Chanel?

The fashion world is buzzing with excitement as Chanel introduces its new creative director, Virginie Viard. Following the passing of legendary designer Karl Lagerfeld, the fashion house has been searching for someone to fill his shoes. The wait is finally over as Chanel has announced that Viard will take on the role and lead the brand into a new era.

Who is Virginie Viard?

Viard is not new to the world of Chanel. In fact, she has been Lagerfeld’s right-hand woman for over 30 years, working closely with him on every collection. She began her career at Chanel in 1987 as an intern in embroidery and quickly climbed the ranks to become the director of the fashion studio.

Viard’s Vision for Chanel

Viard’s appointment as creative director marks a significant shift for Chanel. While Lagerfeld was known for his grandiose runway shows and extravagant designs, Viard has a more understated approach.

She once said in an interview that “Chanel is above all a style..Fashion passes, style remains.” This sentiment suggests that we can expect a return to classic Chanel staples like tweed jackets and quilted handbags.

The Future of Chanel

There is no doubt that Viard has big shoes to fill, but many are excited about what she will bring to the table. Her long-standing relationship with Lagerfeld means she understands the brand’s DNA better than anyone else. It also means she knows how to keep up with changing times while staying true to what makes Chanel so iconic.

  • Viard officially took on her role as creative director in February 2019.
  • Her first solo collection for Chanel was presented during Paris Fashion Week in October 2019.
  • The collection was well received by critics who praised its simplicity and elegance.

Conclusion

In conclusion, the appointment of Virginie Viard as Chanel’s creative director marks a new era for the iconic fashion house. While Lagerfeld’s absence will be felt, Viard’s appointment signals a return to classic Chanel staples and a new direction for the brand. We can’t wait to see what she has in store for us in upcoming collections.