If you’re a fashion enthusiast, you’ve probably heard the news by now – Chanel has a new creative director! After the passing of Karl Lagerfeld in 2019, the fashion world was curious about who would take on the iconic brand’s creative vision. In February 2021, it was announced that Virginie Viard would assume the role of Chanel’s creative director.
Who is Virginie Viard?
Virginie Viard is not a new face at Chanel. She had worked closely with Lagerfeld for over thirty years and had been his right-hand woman since 1997.
Viard started at Chanel in 1987 as an intern and gradually worked her way up the ranks within the company. She has been responsible for designing some of Chanel’s most iconic pieces, including the white bridal suit worn by Lily-Rose Depp at her debutante ball.
What can we expect from her?
Viard’s appointment as creative director signals a new direction for Chanel. While Lagerfeld was known for his dramatic runway shows and bold designs, Viard brings a more understated approach to the brand. Her first solo collection debuted during Paris Fashion Week in March 2020, and it showcased her love for classic Silhouettes and elegant tailoring.
Viard’s Vision
In an interview with Vogue, Viard shared her vision for Chanel: “My dream is to keep Karl’s legacy alive while bringing my own touch to it.” She also expressed that she wants to focus on creating wearable pieces that women can incorporate into their daily lives.
The Future of Chanel under Viard
While some fashion insiders were skeptical about whether anyone could fill Lagerfeld’s shoes, Viard has proven herself more than capable of taking on this new role. Her experience working alongside Lagerfeld has given her an intimate understanding of the brand’s DNA, and her own unique vision adds a fresh perspective to the label. Chanel’s future under Viard is sure to be exciting, and we can’t wait to see what she has in store for the iconic fashion house.
- Overall, Virginie Viard is an exciting choice for Chanel’s new creative director.
- Her extensive experience with the brand and her own unique vision will undoubtedly lead to new and exciting collections.
- We can expect more understated designs from Viard, focusing on elegant tailoring and classic Silhouettes.
- Chanel’s future under Viard is something that all fashion enthusiasts should keep an eye on.
So there you have it – everything you need to know about Chanel’s new creative director, Virginie Viard. With her impressive track record at the brand and her own unmistakable style, we can’t wait to see what she has in store for one of the world’s most iconic fashion houses.