If you’re a fashion enthusiast, chances are you’ve come across the iconic Versace brand. Known for its bold prints, luxurious fabrics, and daring designs, Versace has become a staple in the fashion industry.
But have you ever wondered who the model in the Versace is? Let’s take a closer look.
The Early Days of Versace
Versace was founded in 1978 by Italian designer Gianni Versace. The brand quickly gained popularity for its bold and colorful designs that were a departure from the minimalist styles of the time. In the early days of Versace, Gianni often used his own friends and family members as models for his runway shows.
The Rise of Supermodels
As Versace grew in popularity throughout the 1980s and 1990s, so did the rise of supermodels. These were models who became household names not just for their looks but also for their personalities and ability to sell products. Some of the most famous supermodels of this era include Naomi Campbell, Cindy Crawford, and Claudia Schiffer.
Versace’s Supermodel Squad
Gianni Versace was known for his close relationships with many supermodels. He often referred to them as his “Versace family” and would invite them on vacations and to events around the world. Some of these models even appeared together in campaigns and on runways for Versace.
One such model was Christy Turlington, who appeared in several campaigns for Versace throughout her career. She was known for her classic beauty and ability to convey both elegance and sex appeal.
Another iconic model who worked with Versace was Linda Evangelista. She famously said that she wouldn’t get out of bed for less than $10,000 a day but made an exception when it came to working with Gianni Versace.
And let’s not forget about Naomi Campbell, who was a frequent collaborator with Versace. She even walked in his final runway show before his untimely death in 1997.
The Legacy of Versace
Today, Versace is still a major player in the fashion industry. While Gianni may no longer be with us, his sister Donatella has taken over as creative director and has continued to push the brand forward.
And while the supermodels of the past may have moved on to other endeavors, their impact on the fashion industry and their contributions to Versace’s success will always be remembered. So the next time you see a model strutting down the runway in a bold and colorful Versace creation, remember that they are part of a legacy that started with Gianni and his close relationship with his “Versace family.”