Versace is a fashion brand that has become synonymous with luxury and glamour. The brand’s logo is instantly recognizable, featuring a Medusa head at its center.
But who is the face on the Versace logo? Let’s explore the history and significance of this iconic symbol.
History of the Versace Logo
The Versace logo was designed by Gianni Versace in 1978, just one year after he founded the fashion house. According to legend, Gianni was inspired by his love for ancient Greek mythology when he chose to use the Medusa head as the brand’s symbol.
Who Is Medusa?
In Greek mythology, Medusa was a gorgon – a female creature with snakes for hair and the power to turn men to stone with her gaze. She was beheaded by Perseus, who used her head as a weapon before giving it to Athena.
Why Did Gianni Choose Medusa?
Gianni Versace saw Medusa as a symbol of power, beauty, and seduction – all qualities that he wanted his fashion brand to embody. By using her likeness on his logo, he hoped to create an image of luxury and exclusivity that would capture the attention of consumers around the world.
The Face on the Logo
The face on the Versace logo is indeed that of Medusa. The image shows her face in profile, with snakes for hair and a fierce expression on her face. The design is highly stylized, with intricate details like feathers and leaves adorning her hair.
The Significance of Medusa
Medusa has been used as a symbol in art and literature for centuries, representing everything from female rage to male desire. In the context of fashion, she represents power and seduction – two qualities that are central to the Versace brand.
Conclusion
In conclusion, the face on the Versace logo belongs to Medusa – a powerful symbol of beauty and seduction from Greek mythology. Gianni Versace chose to use her likeness on his logo in order to create an image of luxury and exclusivity for his fashion brand. Today, the Medusa head is one of the most recognizable logos in the world, and continues to be a symbol of high-end fashion and glamour.