Who Is the Face of Versace Perfume?

When it comes to luxury fragrances, Versace is a brand that needs no introduction. Known for its bold and daring designs, the Italian fashion house has been creating iconic fragrances for both men and women since the 1980s.

But who is the face of Versace perfume? Let’s take a closer look.

Gianni Versace: The Man Behind the Brand

Before we delve into who represents the brand today, it’s important to understand the origins of Versace. Founded in 1978 by Gianni Versace, the brand quickly gained popularity for its daring designs and use of bright colors and bold patterns. In addition to clothing, Gianni Versace also created fragrances that embodied the same sense of luxury and glamour as his fashion collections.

The Original Face of Versace Perfume

When Gianni Versace launched his first fragrance in 1981, he chose American model and actress Angelina Jolie’s mother, Marcheline Bertrand, as the face of his campaign. Bertrand embodied the same sense of glamour and sophistication that Gianni sought to convey with his fragrance.

Over the years, other models have represented Versace fragrances including Christy Turlington in 1994 for Blonde, Demi Moore in 1995 for Versace Woman, and Gisele Bundchen in 2006 for Bright Crystal.

The Current Face of Versace Perfume

Today, Donatella Versace serves as Creative Director for her brother’s eponymous brand. She has continued to choose models who embody the same sense of glamour and luxury that her brother sought to convey with his fragrances.

In recent years, some notable faces have represented Versace perfumes. Singer Lady Gaga was chosen as the face of their women’s fragrance line in 2014. In 2019, Hailey Bieber (née Baldwin) represented the brand’s Dylan Blue fragrance for men.

Conclusion

The face of Versace perfume has evolved over the years, but one thing remains constant: the brand’s commitment to luxury and glamour. From Marcheline Bertrand to Lady Gaga and Hailey Bieber, each representative has embodied the same sense of sophistication and elegance that is synonymous with Versace. So the next time you spritz on a Versace fragrance, remember that you’re not just wearing a scent – you’re embodying a legacy of luxury.