If you are a fashion enthusiast, then you must know that Chanel is one of the most popular and iconic fashion brands in the world. Founded by Gabrielle “Coco” Chanel in 1909, the brand has been renowned for its timeless designs and luxurious products.
However, after the death of Coco Chanel in 1971, many designers have taken over the creative direction of the brand. So, who is the designer for Chanel now?
The Creative Director of Chanel
Since 1983, Karl Lagerfeld was the creative director of Chanel until he passed away in February 2019. He was known for his innovative designs and for transforming Chanel into a modern and relevant fashion house. Lagerfeld’s legacy at Chanel is undeniable, as he was responsible for creating some of the most iconic designs like the tweed suits, quilted handbags, and little black dresses.
After Lagerfeld’s death, it was announced that Virginie Viard would be taking over as creative director of Chanel. Viard had worked alongside Lagerfeld at Chanel for more than 30 years and was his right-hand woman when it came to designing collections.
Who Is Virginie Viard?
Virginie Viard was born on May 21st, 1962 in Lyon, France. She studied at École Duperré and then went on to work at various fashion houses like Chloe and Mugler before joining Chanel in 1987 as an intern. She started working with Karl Lagerfeld on haute couture collections from 1997 onwards.
Viard has been responsible for creating some of the most memorable pieces from recent collections such as the Cruise 2020 show held in Paris’ Grand Palais featuring an enormous ocean liner replica complete with smokestacks that belched steam.
Viard’s Vision For Chanel
Virginie Viard’s vision for Chanel is characterized by a focus on femininity and comfort. She is committed to maintaining the legacy and heritage of the brand while also bringing a fresh perspective to it. Her first solo collection for Chanel was the Spring/Summer 2020 show held in Paris, where she showcased her unique vision for the brand.
Viard’s collection featured a mix of classic Chanel designs with modern touches, such as tailored jackets paired with denim shorts and hoodies. She also introduced new prints like paisleys and florals, which added a fresh touch to the collection.
Conclusion
Virginie Viard has big shoes to fill as she takes over as creative director of Chanel after Karl Lagerfeld’s death. However, her experience working alongside Lagerfeld for over three decades means that she is well-equipped to continue his legacy while also bringing her unique vision to the brand. With her focus on femininity and comfort, Viard is sure to take Chanel in an exciting new direction while still staying true to its timeless heritage.