Chanel is an iconic fashion brand that has been around for over a century. The brand has been synonymous with luxury, elegance, and sophistication since its inception in 1909. Over the years, many famous faces have represented Chanel, but who is the current face of the brand?
The History of Chanel
Before we delve into the current face of Chanel, let’s take a quick look at the history of the brand. Chanel was founded by Gabrielle “Coco” Chanel in 1909. She started out as a hat maker and later expanded into clothing, perfume, and accessories.
In the 1920s, Chanel introduced her now-famous little black dress and revolutionized women’s fashion. She also created the iconic Chanel No. 5 perfume that is still popular today.
After Coco Chanel passed away in 1971, Karl Lagerfeld took over as creative director of the brand and helped to modernize it while still staying true to its classic roots.
The Current Face of Chanel
Since Karl Lagerfeld’s passing in 2019, Virginie Viard has taken over as creative director of Chanel. However, when it comes to who represents the brand as its face or ambassador, there isn’t just one person.
Chanel has several high-profile ambassadors who represent different aspects of the brand. One of the most well-known faces is actress Kristen Stewart. Stewart has been a spokesperson for Chanel since 2013 and has starred in several campaigns for the brand.
Another notable ambassador for Chanel is Pharrell Williams. The musician and fashion icon has worked with the brand on several occasions and even collaborated on a sneaker collection with them.
Chanel also frequently collaborates with models for their campaigns and runway shows. Some of their recent model ambassadors include Kaia Gerber, Lily-Rose Depp (daughter of Johnny Depp), and Vittoria Ceretti.
The Importance of Brand Ambassadors
Having high-profile ambassadors is essential for luxury brands like Chanel. These ambassadors help to promote the brand and its products to a wider audience. They also bring their own unique style and personality to the brand, which can help to attract new customers.
Chanel carefully selects their ambassadors based on their values, style, and personal brand. They want someone who embodies the essence of Chanel and can help to elevate the brand even further.
Conclusion
In conclusion, while Virginie Viard is the current creative director of Chanel, there isn’t just one face of the brand. Chanel has several high-profile ambassadors who represent different aspects of the brand and bring their own unique flair to it. These ambassadors are essential for promoting the brand and attracting new customers while staying true to Chanel’s classic roots.
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