Gucci is an Italian luxury brand that has been around for nearly a century. With its timeless designs and exceptional craftsmanship, Gucci has become one of the most sought-after brands in the world.
The brand has been through a lot of changes over the years, including changes in ownership and leadership. In this article, we’ll take a closer look at who is currently leading Gucci as its CEO.
The History of Gucci
Before we dive into who is currently leading Gucci, let’s take a brief look at the history of the brand. Gucci was founded by Guccio Gucci in 1921 in Florence, Italy. The brand began as a small leather goods store and eventually grew into a global fashion powerhouse.
Over the years, Gucci has undergone many changes, including changes in ownership and leadership. In 1999, the French conglomerate Kering (formerly known as PPR) acquired a controlling stake in Gucci and has remained its parent company ever since.
The Current CEO of Gucci
So who is currently leading this iconic fashion brand? The current CEO of Gucci is Marco Bizzarri. Bizzarri was appointed as CEO in 2015, succeeding Patrizio di Marco.
Bizzarri was born in Italy and began his career with the luxury brand Bottega Veneta before moving to Kering’s luxury division. He was appointed as CEO of Stella McCartney in 2009 before eventually making his way to lead one of Kering’s most successful brands – Gucci.
Under Bizzarri’s leadership, Gucci has experienced tremendous growth and success. He has implemented bold strategies that have helped to revitalize the brand and appeal to younger consumers. In fact, during his first year as CEO, sales at Gucci increased by nearly 12%.
Bold Strategies
One of the key strategies that Bizzarri implemented was to bring in a new creative director, Alessandro Michele. Michele’s fresh and bold designs have helped to breathe new life into the brand and appeal to a younger audience.
Bizzarri has also made sustainability a priority for Gucci. In 2017, he announced that the brand would be going fur-free starting in 2018. This decision was met with praise from animal rights activists and consumers alike.
The Future of Gucci
Under Bizzarri’s leadership, Gucci has become one of the most successful luxury brands in the world. With his innovative and bold strategies, there’s no doubt that Gucci will continue to thrive in the years to come.
In conclusion, Marco Bizzarri is currently leading Gucci as its CEO. His innovative strategies and commitment to sustainability have helped to revitalize the brand and appeal to a younger audience. With his leadership, Gucci is sure to remain one of the most sought-after luxury brands in the world for years to come.