If you’re a fashion enthusiast, you’ve probably heard of Chanel, one of the most iconic luxury fashion houses in the world. The brand is known for its timeless designs and high-quality products that have been adored by fashion lovers for decades.
But have you ever wondered who is responsible for Chanel’s creative direction? Who has the vision to create those stunning runway shows and collections that define the brand’s aesthetic?
The answer is none other than Virginie Viard, the current Creative Director of Chanel.
As a long-time collaborator with Karl Lagerfeld, Viard worked closely with him for over 30 years before taking over as Creative Director in 2019 following his passing. But who exactly is Virginie Viard, and how did she become the Creative Director of such an iconic brand?
Viard was born in Lyon, France, in 1962. She studied fashion at École de la Chambre Syndicale de la Couture Parisienne and began her career as an intern at Chanel. It was there where she met Lagerfeld and began working as his assistant.
Viard quickly became an integral part of Lagerfeld’s team and worked alongside him on everything from designing to styling to organizing runway shows. She was known for her attention to detail and her ability to bring Lagerfeld’s vision to life.
In 2019, after Lagerfeld’s passing, Viard was appointed as Creative Director of Chanel. Her first collection as head designer debuted at Paris Fashion Week in October of that year.
Under Viard’s direction, Chanel has continued to thrive with collections that are both classic yet contemporary. She has also brought a more feminine touch to the brand while still staying true to its signature style.
In addition to her work at Chanel, Viard has also collaborated with other brands such as Chloé and Balenciaga.
It’s clear that Virginie Viard has left an indelible mark on Chanel and the fashion industry as a whole. With her keen eye for design and innate sense of style, we can’t wait to see what she has in store for the brand’s future.
In conclusion, Virginie Viard is the Creative Director of Chanel, a French luxury fashion house known for its timeless designs. She started her career as an intern at Chanel and worked closely with Karl Lagerfeld for over 30 years before taking over as Creative Director in 2019.
Under her direction, Chanel has continued to flourish with collections that are both classic yet contemporary. With her impressive portfolio and unique vision, there’s no doubt that Viard will continue to shape the future of fashion.