Gabrielle “Coco” Chanel, the founder of Chanel, was known for her innovative designs that revolutionized the fashion industry. Today, Chanel remains a powerhouse in the world of fashion and beauty, with a team of creative minds working together to maintain the brand’s iconic status. One such individual is Virginie Viard, who currently holds the position of Creative Director at Chanel.
Early Life
Virginie Viard was born on May 1st, 1963 in Lyon, France. Her father was a textile engineer and her mother was a homemaker.
Viard grew up with a love for fashion and would often create her own clothes as a teenager. However, she initially pursued a career in literature and received her degree from the Sorbonne University in Paris.
Career Beginnings
After completing her studies, Viard began working as an intern for fashion designer Sonia Rykiel. She then moved on to become an assistant to Dominique Borg, who was Karl Lagerfeld’s right-hand woman at the time. This experience proved to be invaluable as Viard learned about the inner workings of the fashion industry and developed strong relationships within the industry.
Chanel Connection
Viard’s connection with Chanel began in 1987 when Lagerfeld became Creative Director at Chanel. Viard started working for him as an intern and quickly became an important member of his team. She worked closely with Lagerfeld for over 30 years, assisting him with everything from design concepts to runway shows.
Role As Creative Director
After Lagerfeld’s passing in February 2019, Viard was appointed as his successor and became Creative Director at Chanel. In this role, she is responsible for overseeing all aspects of design for both ready-to-wear collections and haute couture collections.
Viard has already made notable contributions to the brand, including her debut collection for Chanel’s Cruise 2020 show in May 2019. Her designs have been praised for their elegance and attention to detail, while still staying true to Chanel’s signature aesthetic.
Conclusion
In conclusion, Virginie Viard’s journey to becoming Creative Director at Chanel is a testament to her talent, hard work, and dedication to the fashion industry. Her unique perspective and vision will undoubtedly shape the future of one of the most iconic brands in fashion history.