Versace is an Italian luxury fashion brand that is known for its glamorous and bold designs. The brand was founded in 1978 by Gianni Versace and has since become a household name in the fashion industry.
Over the years, Versace has collaborated with many celebrities, models, and influencers to promote its products. In this article, we will talk about the current brand ambassador of Versace.
The Current Brand Ambassador of Versace
The current brand ambassador of Versace is Kendall Jenner. She is an American model and television personality who rose to fame as part of the famous Kardashian-Jenner family. Kendall Jenner has been associated with Versace since 2018 when she walked for the brand’s Spring/Summer 2019 show during Milan Fashion Week.
Since then, Kendall Jenner has been a regular face of Versace’s advertising campaigns and runway shows. She has also been spotted wearing Versace outfits at various events and occasions. In 2019, she even collaborated with Donatella Versace to design a collection for the brand.
Previous Brand Ambassadors of Versace
Before Kendall Jenner, there have been many other famous faces who have represented Versace as their brand ambassador. Some of them are:
- Lady Gaga – In 2014, Lady Gaga was announced as the face of Versace’s Spring/Summer campaign.
- Gigi Hadid – Gigi Hadid walked for Versace’s Fall/Winter show in 2016 and has since been associated with the brand.
- Zayn Malik – Zayn Malik appeared in a campaign for Versus, which is a sub-brand of Versace.
- Jennifer Lopez – Jennifer Lopez wore an iconic green dress by Versace at the Grammy Awards in 2000, which helped put the brand on the map.
Why Kendall Jenner?
Versace’s decision to make Kendall Jenner its brand ambassador was not a surprising one. Kendall Jenner has a massive following on social media and is considered one of the most influential models of her generation. Her association with Versace has helped the brand reach a younger audience and stay relevant in an ever-changing fashion landscape.
Moreover, Kendall Jenner’s style perfectly aligns with Versace’s aesthetic. She is known for her bold and daring fashion choices, which is what Versace is all about. Her collaborations with the brand have been successful, and she has brought her unique perspective to the table.
The Impact of Brand Ambassadors
Brand ambassadors play a crucial role in promoting a brand’s products and increasing its visibility. They help create a connection between the brand and its Target audience and can influence consumer behavior. Having a famous face associated with a brand can help increase sales, boost brand awareness, and create buzz around new product launches.
In conclusion, Kendall Jenner is currently the face of Versace, but she is just one in a long line of famous faces who have represented the brand over the years. Her association with Versace has been successful so far, and she has helped bring the brand into the spotlight once again. With her massive following and unique style, she is sure to continue making an impact as Versace’s brand ambassador in the future.