Versace is a world-renowned Italian fashion house that has been synonymous with luxury and glamour for over four decades. The brand was founded in 1978 by Gianni Versace, who built it into a global empire with his innovative designs and bold use of color and print. However, after Gianni’s tragic death in 1997, the question on everyone’s mind was – who would take over the reins of Versace?
After Gianni’s death, his sister Donatella Versace took over as the creative director of the brand. Donatella had worked closely with her brother for many years and was already an integral part of the company. She had also played a significant role in designing some of the label’s most iconic pieces, including Jennifer Lopez’s famous green jungle-print dress.
Under Donatella’s leadership, Versace continued to thrive and evolve. She brought her own unique vision to the brand while staying true to its DNA of boldness and sensuality. Donatella’s designs have been worn by some of the biggest names in fashion and entertainment, including Lady Gaga, Beyonce, and Madonna.
In recent years, Versace has undergone some significant changes. In 2018, the brand was acquired by Michael Kors Holdings Limited (now known as Capri Holdings Limited). This move sparked speculation about what changes might be in store for Versace under new ownership.
While there have been some changes at Versace since the acquisition – including a renewed focus on accessories – Donatella remains at the helm as creative director. Under her leadership, the brand continues to push boundaries and create iconic pieces that capture the essence of Italian glamour.
So who is running Versace now? The answer is still Donatella Versace. Despite changes in ownership, she remains an integral part of the company and continues to lead it with her unique vision and creativity.
In conclusion, Versace remains one of the most iconic fashion brands in the world, thanks in no small part to the vision of Donatella Versace. Her leadership and creativity have helped to keep the brand relevant and exciting, even as it undergoes changes. As Versace looks towards the future, one thing is certain – it will continue to be a force in the world of fashion and style.