When it comes to fashion, Prada is a name that echoes luxury, sophistication and elegance. But who exactly is the Target market for this high-end fashion brand? Let’s find out.
Prada Overview
Prada is an Italian luxury brand that was founded by Mario Prada in 1913. Initially, the brand started as a leather goods store in Milan, but over the years it has expanded to include clothing, accessories, fragrances and eyewear.
Target Demographic
Prada’s Target demographic consists of affluent individuals who value quality and craftsmanship. The brand caters to both men and women with its clothing, accessories and fragrances.
Age Group
Prada Targets consumers aged between 25 to 50 years old. This age group is typically well-established professionally and financially stable.
Income Level
Prada’s Target market consists of individuals who have a high disposable income. The brand’s products are priced at a premium level, which makes them inaccessible to those with lower income levels.
Lifestyle
Prada’s Target market is composed of people who lead an active lifestyle. The brand caters to those who appreciate quality and functionality in their clothing and accessories.
Marketing Strategy
To reach its Target audience effectively, Prada uses various marketing strategies such as collaborations with high-profile celebrities and influencers. The brand also uses print advertising in high-end fashion magazines such as Vogue and Harper’s Bazaar.
In Conclusion
Prada’s Target market consists of affluent individuals aged between 25 to 50 years old with a high disposable income. The brand caters to those who value quality, craftsmanship, functionality and appreciate luxury fashion items. By using effective marketing strategies that resonate with its Target audience, Prada has successfully established itself as one of the world’s leading luxury fashion brands.
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