Who Is Prada Named After?

Prada is a renowned Italian luxury fashion brand that has been around for over a century. The brand is known for its innovative designs, top-notch quality, and classic style.

But have you ever wondered who the brand is named after? Let’s delve into the story behind the iconic name.

The Beginning of Prada

The story of Prada began in 1913 when Mario Prada established a leather goods shop in Milan, Italy. Mario initially started the business to sell leather goods such as bags, trunks, and suitcases to wealthy customers. The shop was located in Galleria Vittorio Emanuele II, one of the most iconic shopping destinations in Milan.

The Naming of Prada

Mario Prada named the company after his surname, which became the brand’s name. However, it was not until his granddaughter took over the business that it gained international recognition.

Miuccia Prada: The Woman Behind The Success of Prada

In 1978, Miuccia Prada inherited the company from her grandfather and took over as CEO. She took a bold step by introducing a line of backpacks made from black nylon fabric that was previously used for military parachutes. The backpacks were an instant hit and became a symbol of urban chicness.

Under Miuccia’s leadership, Prada expanded its product range and became one of the most sought-after luxury brands globally. She infused her creativity into everything she did and transformed the company into an empire that represented innovation and style.

The Evolution of Prada

Today, Prada is known for its high-end fashion accessories, clothing lines for men and women, eyewear collections, fragrances, watches, etc. The brand has collaborated with several designers to create special collections like Miu Miu (a diffusion line), Church’s, and Car Shoe.


In conclusion, Prada is named after its founder Mario Prada. However, it was Miuccia Prada who turned the brand into a global fashion powerhouse by infusing her creativity and style. The brand’s legacy continues to inspire and influence the fashion industry, making it an iconic name in the world of luxury fashion.