Who Is in the Prada Luna Rossa Ocean Advert?

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If you’ve been following sailing or fashion news lately, you may have come across the Prada Luna Rossa Ocean advert. The ad features a group of men sailing on a boat in the middle of the ocean. But who are these men and what is their connection to Prada?

The Sailors in the Advert

The sailors in the Prada Luna Rossa Ocean advert are members of the Italian sailing team Luna Rossa Prada Pirelli. The team was established in 1997 by Italian businessman Patrizio Bertelli and has since participated in numerous international sailing competitions.

The team’s name, Luna Rossa, which means “red moon” in Italian, was inspired by a red moon that appeared during one of their training sessions. The team has won several championships over the years, including the Louis Vuitton Cup and the America’s Cup.

In the advert, we see members of the team sailing on a boat while wearing clothing from Prada’s Luna Rossa line. The clothing is designed to be both stylish and functional for sailors.

The Connection Between Prada and Sailing

Prada’s connection to sailing dates back to 1997 when Patrizio Bertelli became CEO of Prada Group. Bertelli is an avid sailor himself and saw an opportunity to combine his two passions: fashion and sailing.

In 2000, Prada sponsored its first America’s Cup campaign with Team New Zealand. Since then, they have sponsored several other teams, including Luna Rossa.

Prada’s involvement in sailing goes beyond just sponsorship deals. They have also designed clothing for various teams, including technical gear for sailors that is both functional and stylish.

  • Luna Rossa Line: The Luna Rossa line was launched in 2000 as part of Prada’s sponsorship deal with Team New Zealand. The line features clothing and accessories designed for sailing, including lightweight jackets, technical shorts, and sneakers with non-slip soles.
  • Team Uniforms: Prada has designed uniforms for several sailing teams, including Luna Rossa and Emirates Team New Zealand.

The Advert’s Message

The Prada Luna Rossa Ocean advert is not just a showcase of stylish clothing and skilled sailors. It also highlights the importance of sustainability in the fashion industry.

At the end of the ad, we see members of the Luna Rossa team collecting plastic waste from the ocean. This is in line with both Prada’s and Luna Rossa’s commitment to sustainability.

Prada has been making efforts to become more sustainable in recent years. They have launched initiatives such as “Re-Nylon,” which involves using recycled nylon to create new products. The company has also committed to sourcing more sustainable materials for its products.

Luna Rossa has also been involved in sustainability efforts. In 2019, they launched “The Ocean Challenge,” an initiative aimed at reducing plastic pollution in the ocean.

Conclusion

The Prada Luna Rossa Ocean advert features members of the Italian sailing team Luna Rossa Prada Pirelli sailing on a boat while wearing clothing from Prada’s Luna Rossa line. The advert highlights both companies’ commitment to sustainability and showcases stylish clothing designed for sailors.

Prada’s involvement in sailing dates back to 2000 when they sponsored their first America’s Cup campaign. Since then, they have sponsored several teams, designed uniforms, and created a line of clothing specifically for sailors.

Overall, the advert is not only visually engaging but also informative about both companies’ efforts towards sustainability.

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