Gucci Bloom is a fragrance that was launched by the luxury fashion house, Gucci, in 2017. The perfume’s ad campaign features a cast of strong and independent women who embody the scent’s message of growth and transformation. The campaign has gained a lot of attention for its diverse and talented cast.
The Women in the Gucci Bloom Ad
1. Dakota Johnson
Dakota Johnson is an American actress who rose to fame with her role as Anastasia Steele in the Fifty Shades of Grey film series. In the Gucci Bloom ad, she is seen walking through a garden filled with blooming flowers, symbolizing growth and transformation.
2. Hari Nef
Hari Nef is an American actress, model, and writer who became the first openly transgender model to be signed by IMG Models in 2015. In the ad, she is seen wearing a red dress and walking through a forest surrounded by flowers.
3. Petra Collins
Petra Collins is a Canadian photographer, artist, and director known for her feminist art and photography. In the ad, she is seen sitting on a chair surrounded by flowers while holding a book.
- Note: Petra Collins also directed the Gucci Bloom campaign video.
4. Florence Welch
Florence Welch is an English musician known for being the lead vocalist of Florence + The Machine. In the ad, she is seen sitting at a table surrounded by flowers while playing guitar and singing.
The Message Behind Gucci Bloom
Gucci Bloom’s message revolves around growth and transformation – two themes that are deeply rooted in nature. The fragrance contains notes of jasmine, tuberose, and Rangoon creeper – a flower that changes color as it blooms, representing the idea of transformation.
The women in the Gucci Bloom ad represent different facets of femininity and individuality. Through their diverse backgrounds and talents, they embody the fragrance’s message of growth and transformation. The ad encourages women to embrace their unique selves and celebrate their individuality.
In Conclusion
The Gucci Bloom ad campaign is a celebration of diversity, individuality, and growth. The talented cast of women brings the fragrance’s message to life through their unique personalities and talents. The ad is not just visually stunning but also carries a powerful message that resonates with women all over the world.