Prada, the luxury fashion brand, has recently released a new advertisement featuring some of the most popular faces in the entertainment industry. The ad campaign is titled “Tools of Memory” and it showcases a diverse group of individuals that are experts in their respective fields.
Who Is in The Prada Ad?
The new Prada ad features acclaimed actor, director and producer Cate Blanchett alongside two-time Academy Award-winning actor and producer Denzel Washington. They are joined by singer-songwriter and record producer Annie Clark, also known professionally as St. Vincent.
What is the Ad About?
The “Tools of Memory” campaign is designed to explore the relationship between past experiences and contemporary culture. The advertisement features each individual reflecting on a personal object that holds significant meaning to them. Each object represents something from their past that they have carried with them into their present lives.
Cate Blanchett’s Object
In the ad, Cate Blanchett reflects on her father’s cigarette lighter which she has kept with her since he passed away over 40 years ago. She describes how it reminds her of him and his love for smoking.
Denzel Washington’s Object
Denzel Washington reflects on a book given to him by his mother titled “The Power of Positive Thinking” by Norman Vincent Peale. He talks about how it has helped him throughout his life to stay positive even in difficult situations.
St. Vincent’s Object
St.Vincent reflects on a guitar that she received from her uncle when she was young. She talks about how it allowed her to express herself creatively and opened up new opportunities for her as an artist.
The Significance of the Ad Campaign
This advertisement represents Prada’s commitment to diversity and inclusivity while highlighting its focus on quality and craftsmanship. The brand is known for its innovative designs and attention to detail, and this ad campaign showcases how those same principles can be found in the personal objects that these individuals hold dear.
Conclusion
The new Prada advertisement featuring Cate Blanchett, Denzel Washington, and St. Vincent is a powerful exploration of memory and personal significance. The ad’s focus on diverse individuals from different backgrounds highlights Prada’s commitment to inclusivity, while also showcasing the brand’s focus on quality and craftsmanship. This ad is a testament to the power of storytelling through advertising and the importance of connecting with consumers on a personal level.