If you’ve seen the Gucci Bloom commercial, you may be wondering who the faces behind the campaign are. The Gucci Bloom fragrance was launched in 2017, and its advertising campaign features three women: Dakota Johnson, Hari Nef, and Petra Collins.
Dakota Johnson
Dakota Johnson is an American actress known for her roles in movies such as Fifty Shades of Grey and The Social Network. In the Gucci Bloom commercial, she is seen wandering through a beautiful garden filled with flowers. Her ethereal presence perfectly embodies the essence of the fragrance.
Hari Nef
Hari Nef is an American model, actress, and writer who made history as the first openly transgender model to be signed to IMG Models. In the Gucci Bloom commercial, she is seen wearing a stunning pink dress while walking through a field of flowers. Her inclusion in the campaign reflects Gucci’s commitment to diversity and inclusivity.
Petra Collins
Petra Collins is a Canadian photographer and artist known for her feminist art and work with Vice magazine. In the Gucci Bloom commercial, she appears alongside Johnson and Nef in various natural settings, including a forest filled with blooming flowers. Her creative vision adds depth and texture to the campaign.
The Inspiration Behind Gucci Bloom
The inspiration behind Gucci Bloom comes from founder Alessandro Michele’s love for nature. He wanted to create a fragrance that captured the scent of a garden in full bloom. The scent features notes of jasmine bud extract, tuberose, and Rangoon creeper – a flower that changes color from white to pink during blooming.
- Jasmine bud extract: Jasmine has long been associated with love and sensuality.
- Tuberose: Tuberose is known for its sweet, floral aroma and is often used in perfumery for its aphrodisiac properties.
- Rangoon creeper: Rangoon creeper is a rare flower found in South Asia that symbolizes love, prosperity, and good fortune.
The Gucci Bloom Campaign
The Gucci Bloom campaign was shot by photographer Glen Luchford and directed by Chris Simmonds. The commercial features the three women walking through various natural settings, including a forest, a garden, and a field of flowers. The imagery is dreamy and ethereal, perfectly capturing the essence of the fragrance.
In Conclusion
The faces behind the Gucci Bloom campaign – Dakota Johnson, Hari Nef, and Petra Collins – are all accomplished women in their respective fields. Their inclusion in the campaign reflects Gucci’s commitment to diversity and inclusivity.
The fragrance itself is inspired by nature and features notes of jasmine bud extract, tuberose, and Rangoon creeper. The campaign imagery is dreamy and ethereal, perfectly capturing the essence of the fragrance.