Hermes is a luxury fashion brand that has been around for over 180 years. Known for its high-quality products and timeless designs, Hermes is a brand that caters to a specific Target market.
So, who is Hermes’ Target market?
Hermes’ Target market can be described as affluent individuals who value quality and exclusivity. The brand’s products are priced at a premium, making them inaccessible to the average consumer.
Demographics
Hermes’ Target market comprises primarily of high-net-worth individuals who are willing to spend significant amounts of money on luxury goods. The brand’s customers are typically aged between 35-55 years old and have a household income of over $250,000 per year. They are likely to be well-educated professionals and entrepreneurs.
- The majority of Hermes customers are male with a preference for leather goods like belts, wallets, and bags.
- Female customers tend to gravitate towards the brand’s iconic scarves, handbags, and jewelry.
- Hermes also has a strong following among collectors who appreciate the brand’s attention to detail and craftsmanship.
The Hermes Experience
Hermes’ Target market values more than just the product; they value the entire experience that comes with owning an Hermes item. From the moment they step into an Hermes store or browse their website, customers are greeted by an air of exclusivity and sophistication.
The brand’s stores are designed with luxury in mind, featuring high ceilings, marble floors, and elegant furnishings. The staff at Hermes stores are trained to provide exceptional customer service and personalized attention to each customer.
Hermes’ Marketing Strategy
Hermes markets itself as a timeless luxury brand that appeals to those who seek quality over trends. The company does not rely heavily on traditional advertising but instead focuses on creating a sense of exclusivity and scarcity around its products.
Hermes also collaborates with artists and designers to create limited-edition collections, further increasing the brand’s appeal to collectors and those seeking unique pieces.
Conclusion
In conclusion, Hermes’ Target market is a niche group of affluent individuals who value quality, exclusivity, and the overall luxury experience. The brand’s marketing strategy reflects this by creating an air of exclusivity around its products, providing exceptional customer service, and collaborating with artists to create unique collections.