If you are a fashion enthusiast, you must have heard of the iconic brand Chanel. The brand is known for its timeless elegance and sophistication, which has made it one of the most renowned luxury fashion houses in the world.
But do you know who is responsible for creating these stunning collections that we all admire? Let’s find out who is the creative director at Chanel.
The History of Chanel
Before we delve into the role of the creative director, let’s take a brief look at the history of Chanel. The brand was founded by Gabrielle Bonheur “Coco” Chanel in 1909 in Paris, France.
The brand started as a small millinery shop and later expanded to clothing and accessories. Coco Chanel became famous for her simple yet elegant designs that revolutionized women’s fashion.
Who Is Creative Director at Chanel?
The current creative director at Chanel is Virginie Viard. She took over the position in February 2019 following the death of Karl Lagerfeld, who had been creative director since 1983.
Virginie Viard’s Background
Virginie Viard was born in Lyon, France, in 1963. She started her career at Chanel as an intern in 1987 under Karl Lagerfeld and worked her way up to become his closest collaborator. Before becoming creative director, she held several positions within the company, including fashion studio director and haute couture director.
Viard’s Vision for Chanel
Viard’s vision for Chanel is focused on preserving the legacy of Coco Chanel while also bringing a fresh perspective to the brand. She has said that her goal is to create collections that are both modern and timeless.
Viard’s First Collection as Creative Director
Viard debuted her first collection as creative director for Chanel during Paris Fashion Week Fall/Winter 2019-2020. The collection paid tribute to Karl Lagerfeld and featured classic Chanel tweed suits, little black dresses, and accessories with a modern twist.
The Role of the Creative Director
The creative director is responsible for overseeing the design of all collections and ensuring that they align with the brand’s vision. They are also responsible for creating a cohesive brand image across all marketing materials, such as campaigns and events.
Skills Required for the Role
To be a successful creative director, one must have a deep understanding of fashion history, trends, and consumer behavior. They must also have strong leadership skills to manage a team of designers and other creatives.
The Importance of the Creative Director
The creative director plays a crucial role in shaping the identity of a fashion brand. They are responsible for creating collections that not only reflect the brand’s values but also appeal to consumers. A great creative director can elevate a fashion brand to new heights while maintaining its authenticity.
Conclusion
In conclusion, Virginie Viard is the current creative director at Chanel. She has had an incredible career at the iconic brand and is now leading it into a new era. With her vision for modern yet timeless collections, we can expect great things from Chanel under her leadership.