Who Is Chanel Designer Now?

If you’re a fashion enthusiast, you might be wondering who is the current designer of the iconic brand Chanel. Well, the answer is quite simple – Virginie Viard.

The Legacy of Chanel

Chanel is one of the most renowned and influential fashion houses in the world. The brand was founded by Gabrielle “Coco” Chanel in 1909 and has since then revolutionized women’s fashion with its innovative designs. Chanel has always been associated with luxury, elegance, and timeless style.

After Coco Chanel’s death in 1971, the brand continued to thrive under the creative direction of Karl Lagerfeld until his passing in 2019. Lagerfeld was considered a visionary in the fashion industry and his contribution to Chanel’s legacy is unmatched.

Introducing Virginie Viard

After Lagerfeld’s passing, Virginie Viard took over as the creative director of Chanel. Viard had worked with Lagerfeld for over 30 years and was his right-hand woman. She had previously worked as the director of Chanel’s Fashion Creation Studio and was responsible for overseeing all haute couture designs.

Viard is known for her minimalist yet elegant approach to design. She has already made her mark on the brand by incorporating her own unique vision while still staying true to Chanel’s heritage.

Viard’s First Collection

Viard’s first collection for Chanel debuted at Paris Fashion Week in October 2019. The collection was inspired by Coco Chanel’s love of literature and showcased Viard’s signature style – understated elegance.

The collection featured classic tweed jackets paired with feminine skirts, delicate lace details, and subtle pops of color. The show also paid homage to Karl Lagerfeld with a moment of silence before it began.

The Future of Chanel

With Virginie Viard at the helm, there is no doubt that Chanel will continue to innovate and inspire. Viard has proven herself to be a worthy successor to Lagerfeld, and her designs are already making waves in the fashion world.

Chanel’s legacy is built on a foundation of classic elegance and timeless style. With Viard’s vision and creativity, the brand is sure to continue evolving while still staying true to its roots.

Conclusion

In conclusion, Virginie Viard is the current designer of Chanel and has already made her mark on the brand with her unique vision and minimalist approach to design. With her at the helm, Chanel’s legacy is in good hands, and we can expect many more iconic designs from this iconic fashion house.