If you’ve seen the Prada Ocean advert, you may be wondering who is behind the creation of this visually stunning piece of marketing. The answer to that question is none other than acclaimed director, photographer, and visual artist Willy Vanderperre.
Vanderperre has worked with Prada for many years and has directed several of the brand’s campaigns, including the Prada Galleria Bag ads and the Prada Resort 2018 campaign. His style is known for its striking visuals, bold use of color, and avant-garde aesthetic.
The Prada Ocean advert, which was released in 2018, is no exception. The short film features a cast of models walking on a beach while wearing Prada’s latest collection. The models are shown in various states of motion – some are running while others are walking slowly – all set against a backdrop of crashing waves and a moody sky.
One of the standout features of the Prada Ocean advert is its use of color. Vanderperre employs a palette that ranges from muted grays to bright blues and pinks, creating a dreamlike atmosphere that feels both otherworldly and grounded in reality.
Another notable aspect of the advert is its use of music. The soundtrack features an original composition by electronic musician Frédéric Sanchez that perfectly complements Vanderperre’s visuals.
In terms of structure, the advert is divided into several distinct sections that are separated by fades to black. Each section features different models and different outfits from Prada’s collection. This approach allows viewers to focus on each individual element while still experiencing the overall mood and tone of the piece.
Overall, Willy Vanderperre’s direction elevates the Prada Ocean advert from a simple fashion campaign to a true work of art. Its use of color, music, and structure create an immersive experience that showcases both Vanderperre’s talent as well as Prada’s latest collection in a way that is both engaging and memorable.
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