When it comes to coffee chains, Starbucks is one of the most recognizable brands in the world. With over 24,000 stores in 75 countries, it’s no wonder that its graphic design is so iconic and recognizable. The company has been using the same logo since 1971 and its green-and-white color scheme has become synonymous with their brand.
So who does Starbucks’ graphic design?
Well, the answer isn’t as straightforward as you might think. While many people assume that a single designer or agency created all of Starbucks’ branding, this isn’t actually true. Over the years, Starbucks has worked with several different designers and agencies to create their branding identity.
The original logo was designed by Terry Heckler in 1971. Heckler was an American graphic designer who specialized in logos and branding.
He created the famous “twin tailed mermaid” logo which was inspired by an old Norse woodcut. Since then, Starbucks has had a series of redesigns done by various agencies including Turner Duckworth and Pentagram.
In 2011, Starbucks unveiled a new logo which featured an abstract version of their iconic mermaid. This redesign was done by Lippincott—a global brand strategy firm based in New York City—in collaboration with Starbucks CEO Howard Schultz.
More recently, In 2018 Starbucks revealed a new logo that featured a more modernized version of the original twin-tailed mermaid. This redesign was done by Lippincott again and it incorporated some subtle changes such as removing outlines around the mermaid’s body and increasing its size slightly.
Starbucks also works with various agencies to create its packaging designs, advertising campaigns, store interiors, and other visual elements that make up its overall brand identity.
Overall, it’s clear that Starbucks has worked with multiple different designers over the years to create their iconic brand identity. From Terry Heckler’s original logo design to Lippincott’s more recent redesigns, there are many people who have helped shape what makes Starbucks so recognizable worldwide.
Conclusion: Ultimately, Who does Starbucks Graphic Design? A variety of talented designers and agencies have helped shape what makes up today’s iconic Starbuck’s brand identity over many years – from Terry Heckler’s original logo design to Lippincott’s more recent redesigns.