Hermes is a luxury brand that has been around for over 180 years. It is known for its high-end products ranging from clothing, accessories, and fragrances.
But the question that many people ask is who exactly does Hermes care about? Is it just the elite few who can afford their products or do they have a more inclusive approach?
Customers:
Hermes caters to a variety of customers. At the top of their list are the high net worth individuals who are willing to spend large sums of money on their products. These customers are typically interested in their iconic Birkin and Kelly bags which can cost upwards of $10,000.
However, Hermes also cares about customers who may not be able to afford these luxury items but still want a taste of the brand. They offer smaller items such as scarves and perfumes which are more affordable and accessible to a wider audience.
Employees:
Hermes also cares about its employees. They believe that happy employees lead to happy customers and therefore invest in training programs to ensure that all employees have the necessary skills to provide excellent customer service. They also offer competitive salaries and benefits packages.
Sustainability:
Another area where Hermes shows care is in sustainability. They have implemented various eco-friendly initiatives such as using organic cotton and reducing waste by recycling materials. They also support local communities by sourcing materials locally whenever possible.
Artisans:
Finally, Hermes cares about its artisans. Many of their products are handmade by skilled craftsmen who have been with the company for years. Hermes values these artisans and ensures that they receive fair wages and working conditions.
In conclusion, while it may seem like Hermes only caters to the wealthy elite, they actually care about a wide range of people including employees, sustainability, and artisans. Through their various initiatives, they show a commitment to creating an inclusive brand that is not just about luxury but also about social responsibility.
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