Prada, one of the world’s most iconic fashion houses, is known for its luxurious and innovative designs that have been celebrated by fashion enthusiasts for decades. However, the brand has undergone a significant change in recent years with the appointment of a new creative director. So, who designs Prada now?
The answer is none other than Miuccia Prada herself. Miuccia Prada has been at the helm of the brand since 1978 and has been responsible for Prada’s rise to global fame.
In 2018, she appointed Belgian designer Raf Simons as co-creative director of the brand. The decision was seen as a bold move, with two creative powerhouses joining forces to take the brand in new directions.
Simons brought his minimalist and avant-garde aesthetic to the table, which complemented Prada’s timeless elegance perfectly. Together they unveiled their first collection for Prada in September 2020 during Milan Fashion Week.
The collection was a perfect blend of both designers’ styles – classic Silhouettes and modern cuts, bold colors with subtle details and textures. It received rave reviews from fashion critics worldwide.
The appointment of Simons was not just a creative decision but also strategic. With this move, Prada aimed to expand its reach among younger consumers by tapping into Simons’ fan base. The collaboration also allowed Prada to bring fresh perspectives and ideas to its traditional designs.
Since then, Simons has left his role as co-creative director at Prada after only two collections with the brand. However, Miuccia continues to lead the brand forward with her unique vision and innovative approach to fashion design.
In conclusion, even though Raf Simons is no longer designing for Prada, his brief tenure alongside Miuccia has left an indelible impact on the brand’s style and approach towards innovation in design. Nevertheless, it is Miuccia’s continued leadership that will determine the future of one of the world’s most iconic fashion houses.