Who Designed the New Gucci Logo?

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Gucci is a world-renowned luxury fashion brand that is known for its elegance, sophistication, and quality. The iconic double G logo has been synonymous with the brand for many years, but in 2019, the company decided to revamp its logo.

The new design is sleek, modern, and more minimalistic than the previous one. But who designed the new Gucci logo? Let’s find out.

The Design

The new Gucci logo was unveiled in 2019 as part of the brand’s new visual identity. It features a more refined and simplified version of their iconic double G logo.

The new design features a sans-serif font with a slightly bolder weight than the previous one. The letters are closer together and have been aligned to create a more streamlined look.

The Designer

The new Gucci logo was designed by Alessandro Michele, who has been serving as the creative director of Gucci since 2015. Michele is an Italian fashion designer who has been credited with revitalizing the brand’s image and bringing it into a new era of modernity.

Michele’s Vision

Michele’s vision for Gucci was to create a more modern and inclusive luxury brand that appeals to younger generations while still retaining its classic appeal. He wanted to create a brand that was less focused on exclusivity and more focused on inclusivity.

The Inspiration

Michele drew inspiration for the new Gucci logo from vintage typography from the 1970s. He wanted to create a design that captured the spirit of that era while still feeling fresh and modern.

Reaction to the New Logo

The reaction to the new Gucci logo has been mixed. Some people love it, while others miss the old design. However, most people agree that it is a bold move by the brand to update its iconic logo.

The Future of Gucci

The new Gucci logo is just one part of a larger visual identity overhaul that the brand has been undergoing. The goal is to create a more cohesive and modern image for the brand that will appeal to a wider audience. With Alessandro Michele at the helm, it’s clear that Gucci is moving in an exciting new direction.

Conclusion

In conclusion, the new Gucci logo was designed by Alessandro Michele, who drew inspiration from vintage typography to create a more modern and inclusive look for the brand. While opinions on the new design may be mixed, it’s clear that Gucci is moving towards a more contemporary image under Michele’s leadership. With this bold move, Gucci has solidified its position as one of the world’s most iconic luxury fashion brands.

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