Gucci, the world-renowned luxury fashion brand, is not only known for its stylish clothing and accessories but also for its stunning retail stores. The interiors of Gucci stores are designed to create a luxurious and sophisticated shopping experience for customers.
But have you ever wondered who designed these magnificent stores? Let’s dive into the history of Gucci store design.
The Beginning of Gucci Store Design
In the early 1950s, Gucci started opening its first retail stores in Florence, Rome, and Milan. The interior design of these stores was simple and elegant, with a focus on showcasing the products. The walls were painted in neutral colors, and the wooden shelves displayed the products in an organized manner.
The Influence of Aldo Gucci
Aldo Gucci, one of the sons of Guccio Gucci (the founder of Gucci), joined the company in 1933. He was instrumental in transforming the brand into a global luxury fashion brand. In the 1960s, Aldo Gucci took charge of designing and decorating new Gucci stores worldwide.
The Iconic Flora Pattern
In 1966, Aldo Gucci commissioned Italian artist Vittorio Accornero to create a floral pattern that would become synonymous with the brand. The iconic Flora pattern featured colorful flowers and insects on a dark background. This pattern was incorporated into many aspects of store design like carpets, wallpaper, and even on shopping bags.
The Modern Era of Gucci Store Design
In recent years, under Creative Director Alessandro Michele’s leadership (since 2015), there has been a shift towards more eclectic and maximalist interior designs in Gucci stores worldwide.
Collaborations with Artists
Gucci has collaborated with many artists to create unique installations for their retail stores. For example, in 2017, Gucci collaborated with Spanish artist Coco Capitán to create a mural on the facade of their Milan store.
The mural featured Capitán’s signature handwritten slogan “What are we going to do with all this future? “.
The Use of Vintage Objects
Gucci has also incorporated vintage objects into their store design. For example, the Gucci store in Beverly Hills has vintage luggage and trunks on display alongside the products. This not only adds to the luxurious aesthetic but also showcases the brand’s heritage and history.
In Conclusion
In conclusion, Gucci stores are a testament to the brand’s commitment to luxury and sophistication. From simple and elegant interiors in the 1950s to eclectic and maximalist designs today, each store is unique and reflective of the brand’s evolution over time. With collaborations with artists and designers, as well as incorporating vintage objects into store design, Gucci continues to push boundaries in retail design while staying true to its heritage.