When we think of Chanel, the first name that comes to mind is Karl Lagerfeld. However, before Lagerfeld took over as creative director in 1983, there were other designers who left their mark on the iconic brand. Let’s take a closer look at the designers who preceded Lagerfeld.
Gabrielle “Coco” Chanel
- Bold, independent and innovative, Coco Chanel was the founder of the Chanel brand.
- She opened her first boutique in Paris in 1910 and quickly became known for her modern and practical designs.
- Chanel’s signature style included simple lines, comfortable fabrics and a preference for black and white.
- She was also known for introducing trousers for women, which was considered scandalous at the time.
Jacques Helleu
- Helleu joined Chanel in 1954 as an artistic director and remained with the company until his death in 2007.
- He is credited with creating some of the most memorable advertising campaigns for the brand.
- Helleu’s artistic vision played a key role in shaping Chanel’s image as a timeless and elegant brand.
Karl Lagerfeld
- Lagerfeld joined Chanel in 1983 after being hired by Alain Wertheimer, who had recently taken over as CEO of the company.
- Lagerfeld quickly made his mark on the brand by introducing new elements while still respecting its heritage.
- Some of his most notable contributions include adding bold colors and patterns to Chanel’s classic designs, as well as incorporating modern elements such as denim and streetwear.
- Lagerfeld’s long tenure at Chanel ended with his death in 2019.
Virginie Viard
- Viard was Lagerfeld’s longtime collaborator and was named artistic director of the brand after his death.
- Viard had worked closely with Lagerfeld for over 30 years, and is known for her attention to detail and ability to interpret the brand’s heritage in a modern way.
- Under Viard’s leadership, Chanel has continued to evolve while still remaining true to its roots.
In conclusion,
Chanel has been shaped by many talented designers over the years. From Coco Chanel’s innovative designs to Lagerfeld’s bold reinventions, each designer has left their mark on the iconic brand. Today, Viard is carrying on this legacy by continuing to create timeless and elegant designs that stay true to Chanel’s heritage while also embracing modern elements.