Chanel is a brand that needs no introduction, but it’s important to know about the designers who have contributed to its success. One of the most iconic periods for Chanel was the 90s, where the brand underwent a significant transformation. In this article, we’ll take a closer look at who designed 90s Chanel.
The Beginning of 90s Chanel
In 1983, Karl Lagerfeld became the creative director of Chanel and brought his unique vision to the brand. Lagerfeld’s designs for Chanel in the 80s were heavily inspired by Coco Chanel’s original designs from the 1920s and 30s. However, as we moved into the 90s, Lagerfeld took on a new approach that would change the direction of Chanel forever.
Who Designed 90s Chanel?
Although Karl Lagerfeld was still at the helm of Chanel in the 90s, he was joined by a new collaborator – Stella McCartney. McCartney was just starting out in her career and had recently graduated from Central Saint Martins in London when she began working for Chanel.
Together, Lagerfeld and McCartney designed some of the most iconic pieces for Chanel during this time. The duo’s designs were modern, edgy, and pushed boundaries in terms of what people expected from Chanel. They incorporated bold prints, bright colors, and mixed textures – all while staying true to Coco Chanel’s classic aesthetic.
What Made Their Designs So Iconic?
Lagerfeld and McCartney’s designs were groundbreaking for several reasons. First and foremost, they brought a fresh perspective to an already established brand. Their designs were modern and relevant to the times while still staying true to Coco Chanel’s original vision.
Additionally, their use of bold prints and colors was a departure from what people had come to expect from Chanel. The fashion world had grown accustomed to seeing mostly black and white designs from the brand, but Lagerfeld and McCartney showed that Chanel could be playful and fun.
The Legacy of Lagerfeld and McCartney at Chanel
The impact of Lagerfeld and McCartney’s designs for Chanel in the 90s cannot be overstated. They helped to rejuvenate the brand and bring it into the modern era. Their influence can still be seen in Chanel’s designs today, which continue to push boundaries while staying true to Coco Chanel’s original vision.
In conclusion, Karl Lagerfeld and Stella McCartney were the designers behind 90s Chanel. Their collaboration brought a fresh perspective to the brand and created some of the most iconic pieces in fashion history. Their legacy at Chanel continues to inspire designers today, making them true legends in the fashion world.