The Hermes logo is one of the most iconic symbols in the fashion industry. The simple yet elegant design has become synonymous with luxury and sophistication.
But have you ever wondered who created this timeless logo? In this article, we will delve into the history of the Hermes logo and explore its origins.
History of Hermes
Hermes is a French luxury fashion house that was founded in 1837 by Thierry Hermès. The brand originally started as a harness workshop that specialized in creating high-quality horse saddles and bridles. Over time, the brand expanded its product line to include leather goods, ready-to-wear clothing, accessories, and perfumes.
The Birth of the Hermes Logo
The original Hermes logo was created in 1950 by graphic designer Alfred de Dreux. The logo features a Duc carriage with a horse, representing the brand’s equestrian roots. It wasn’t until 1978 that the iconic orange box with white ribbon packaging was introduced.
The Evolution of the Logo
While the original logo has remained relatively unchanged over time, there have been slight modifications to it. In 1970, artist Philippe Ledoux added a touch of whimsy to the design by incorporating a small illustration of a horse head into the carriage emblem.
In 2010, Hermes celebrated its 175th anniversary by updating its logo for the first time in over three decades. The updated version features a slightly slimmer font and more refined lines on the carriage emblem.
The Meaning Behind the Logo
The Hermes logo is more than just a symbol – it represents the brand’s rich history and values. The carriage emblem represents luxury transportation while also paying homage to Hermes’ origins as an equestrian brand. Additionally, the orange color used in packaging is said to represent joy and happiness.
Conclusion
The Hermes logo is a timeless symbol that has become synonymous with luxury and sophistication. While the logo has undergone slight modifications over time, its essence has remained the same. The logo represents the brand’s rich history and values, making it a true icon in the fashion industry.